Missouri’s SB 09, SB 199, and HB 501 and Indiana’s SB 09 aim to apply restrictions on telephone telemarketers to Internet communications.
So what is so iAWFUL?
Under both states’ SB 09, Do Not Call would apply to data communications, including email and the transfer of web pages and graphics to users’ browsers. In doing so, SB 09 would place new restrictions on anyone placing an Internet advertisement that is served to any Internet user who’s also on the Do Not Call lists in Missouri or Indiana.
In essence, Internet advertisers would need to confirm a user is not listed on the states’ Do Not Call list before sending them an ad. However, because Internet advertisers do not know the identity, let alone the phone number, of Internet users who see their ads, SB 09 is completely unworkable.
Attempting to force-fit telemarketing restrictions onto the Internet would create unworkable situations harming consumers and businesses alike.
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